タイトル
     2021 年度   総合国際学研究科
  
Japan Studies １   
時間割コード
530802
担当教員（ローマ字表記）
  トム　メス, ハウカンプ　イリス　[Tom Mes, HAUKAMP Iris]
授業開講形態 授業形態 単位数 学期 曜日・時限 実務経験のある教員による授業
オンデマンド   2 春学期 時間外 -
授業題目（和文）   
 
Title（English）   
[CAAS] The Pop Culture Media Mix
 
授業の目標   
 
Goals of the course   
The goal of this course is to turn students into “aca-fans”: fans who think critically about the objects they love and can place these in broader perspectives of culture, identity, and power. This means: 1) To familiarize students with the major academic literature on and theoretical approaches to popular culture and media convergence; 2) To familiarize students with applying theoretical frameworks to the study of popular culture, resulting in a written or audio-visual term project.
 
授業の概要   
 
Overview of the course   
Our use of media and cultural commodities has become increasingly complex. From a young age, we learn to navigate and connect the multiple levels on which media objects operate, and through phenomena such as fan fiction or vocaloids, we even know how to turn them to our own hands. Perhaps the most sophisticated examples of such media convergence can be found in the popular culture and media landscape of Japan. Yet, many of Japan’s pop-cultural objects – from Naruto to Baby Metal – reach a global audience, indicating a tension between cultural specificity and universal appeal. In this course we will trace the history and development of Japan’s “media mix” strategies and investigate how these intersect with wider issues of culture, identity, ideology, and international relations.
 
キーワード   
 
Keywords   
Popular culture, media convergence, anime, idols, merchandising, music, CAAS
 
授業の計画   Plan  
No.内容Content
第1回
 Convergence culture
第2回
 The anime media mix
第3回
 The mighty Atom: Astro Boy
第4回
 Superflattening history: Japan as “Empire of Characters”
第5回
ALH1 		Active learning I: Choose an existing character and write a report on its function in media (more details in class; please submit by start of session 8)
第6回
 Managing rights, shaping legacy: Studio Ghibli after Miyazaki
第7回
 Spirit, mascot, or money-maker?: My Neighbour Totoro
第8回
 Girlscape: Conspicuously consuming femininity
第9回
 Creating a consumable countryside in manga, anime, and dorama
第10回
 Rural revitalization: Only Yesterday
第11回
ALH2 		Active learning II: Create a preliminary bibliography for your final term project (more details in class; please submit by start of session 12)
第12回
 Idol culture: A question of agency/ies
第13回
 Idol narratives: Sailor Suit and Machine Gun
第14回
 Beyond the corporate: The indie music industry
第15回
 Have guitar, will travel across media: Wild Zero
※

 
成績評価の方法・基準   
 
Grading system for assessment   
Mid-term assignments (2 Active Learning components): 40%
Final term project: 60%
 
事前・事後学習【要する時間の目安】   
 
Preview/review   
Further instructions will be given in class
 
履修上の注意   
 
Notes   
Registration will be limited to a maximum of 40 students.

Students do not need to purchase the reference works listed below. Any additional reference works will be covered in class.
 
教科書  
備考 No textbook used. Further information will be given in class.
 
参考書  
参考書1 ISBN
書名 Introducing Japanese Popular Culture
著者名 Alisa Freedman and Toby Slade 出版社 Routledge 出版年 2018
備考
参考書2 ISBN
書名 Idols and Celebrity in Japanese Media Culture
著者名 Patrick W. Galbraith and Jason G. Karlin (eds.) 出版社 Palgrave Macmillan 出版年 2012
備考
参考書3 ISBN
書名 Convergence Culture: Where Old and New Media Collide
著者名 Henry Jenkins 出版社 NYU Press 出版年 2008
備考
参考書4 ISBN
書名 Little Boy: The Arts of Japan’s Exploding Subculture
著者名 Takashi Murakami 出版社 Yale UP 出版年 2005
備考
参考書5 ISBN
書名 Anime’s Media-Mix: Franchising Toys and Characters in Japan
著者名 Marc Steinberg 出版社 University of Minnesota Press 出版年 2012
備考
備考 Marc Steinberg and Alexander Zahlten (eds.). 2017. Media Theory in Japan. Durham and London: Duke University Press

Alexander Zahlten. 2017. The End of Japanese Cinema: Industrial Genres, National Times, and Media Ecologies. Durham and London: Duke University Press
 
使用言語  
英語(E)
 
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