タイトル
     2025 年度   世界教養プログラム
  
国際社会をひもとくA   
時間割コード
180142
担当教員（ローマ字表記）
  メルヴィン　[MELVIN, John]
授業開講形態 授業形態 単位数 学期 曜日・時限 実務経験のある教員による授業
対面   2 夏学期 集中 -
授業題目（和文）   
Introduction to Tourism Management
 
Title（English）   
Introduction to Tourism Management
 
授業の目標   
 
Goals of the course   
At the completion of this course, students should be able to:
1. Describe the structure and organisation of the tourism sector and the interrelationships between the various stakeholders (governments, local communities, companies, NGOs, etc.)
2. Identify processes to limit the negative impacts of tourism and enable the sustainable development & management of a destination’s natural, built and cultural resources
3. Identify factors facilitating the growth of travel and tourism at the global, national and local level
4. Discuss changes in consumer behaviour and the implications for tourism managers
5. Describe the impact of technology, particularly social media, on tourism
 
授業の概要   
 
Overview of the course   
The purpose of this course is to provide students with an understanding of tourism. You will gain an overview of the scale, scope and organization of the tourism sector and consider the positive and negative impacts of tourism on destinations. Through a range of international case studies, we will learn about the development of destinations’ natural, built and cultural resources and how these can be managed and enjoyed sustainably.
Students will engage in additional learning opportunities such as in-class discussions and a group project, focusing on tourism-related issues at a particular destination. As an introductory course, students will encounter some of the fundamental issues and theories relating to the study of tourism.
 
キーワード   
 
Keywords   
tourism, tourism marketing, tourism management, sustainability, tourism impacts
 
授業の計画   Plan  
No.内容Content
第1回
 Introduction to the Course Content and Class Format: Understanding the significance and complexity of tourism
第2回
 The Structure and Organization of the Tourism Sector: Exploring the structure and organization of the tourism sector at the local, national & international level
第3回
 Tourists: Who, What, Where, Why, How: Exploring different typologies of tourists; understanding different motivations, decision-making & behaviors
第4回
 Tourism Impacts in Developed and Developing Countries: Investigating how tourism can impact positively and negatively on host communities, economies & environments
第5回
 Tourism - Sustainable Development: Examining approaches on how to manage tourism more sustainably
第6回
 Selling Dreams and Experiences - Tourism Marketing: Examining evolving theories of marketing, and the particular challenges of marketing services such as tourism
第7回
 Tourism and Technology: The impact of technological developments and social media on the management, organization & marketing of tourism
第8回
 Issues in Destination Management: Analyzing destination management from an international case study: Venice
第9回
 Tourism in Japan: Examining the past, present and future development of tourism in Japan
第10回
 Event Tourism: Analyzing the role of events as a destination resource
第11回
 Cultural Tourism: An introduction to the management and marketing of cultural tourism, the importance of 'authenticity' and the range of impacts it can have on local communities
第12回
 Overtourism: considering the drivers of overtourism, and analysis of Airbnb
第13回
 Tourism & Accessibility: Discussion and video-based class on (i) the Paralympics & people with disabilities
第14回
 Group Presentations: Student group presentations (topics will be assigned in class)
第15回
 Examination
※

 
成績評価の方法・基準   
 
Grading system for assessment   
1. Class participation & homework (30%)
2. Group presentation and report (30%)
3. Exam (40%)
 
事前・事後学習【要する時間の目安】   
 
Preview/review   
Students are expected to complete all the assigned reading and homework to enable them to get the most benefit from the lectures.
To encourage and reward cooperation and hard work, the group project is assessed on an individual basis.
 
履修上の注意   
 
Notes   
There is no set textbook. Handouts and reading materials will be distributed in class and/or available on Moodle.
 
教科書  
 
参考書  
 
使用言語  
英語(E)
 
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